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5 Things you need to know

1. Taylor Swift's TikTok Takeover: Swifties can now share friendship digital friendship bracelets in a recent annoucement made from tiktok.

2. TikTok vs. the Biden Admin: It's Getting RealTikTok is not going down without a scrap. As a potential US ban looms, the platform is ramping up its criticism of the Biden administration and challenging any restrictions. This could get messy. And the possibility of a ban is still very real.

3. NY Leads the Way: Regulating Social Media New York is taking a stand against algorithmic angst. Governor Kathy Hochul just signed a landmark bill regulating how social media platforms use algorithms, making NY the first state to do so. It's a big move to address concerns about the impact of social media on users.

4. Nintendo's New Gold Standard :Nintendo fans, rejoice! A sleek new Switch Lite is coming, featuring a gold finish and the iconic Hylian crest. It drops on September 26th

5. Nvidia: The AI Powerhouse Nvidia is on fire - The company's market cap has just surpassed both Apple and Microsoft, fueled by surging demand for generative AI and its AI-powering chips.

Wheeeeeee

TikTok just quietly dropped Whee, a new app that's a clone-tastic copycat of Instagram. But is imitation really the sincerest form of flattery, or just a signal to survive, if possibly banned? Think twice.

Byte That, Meta.

Whee (yes, that's really the name) is TikTok's latest foray into the Instagram-like app market. TikTok is the answer to Instagrams unfiltered lifestyle, and sharing life's little moments with your audience.. Think spontaneous pics that only your inner circle gets to see. Sound familiar? Yeah, it's basically Instagram, but with a Whee-ird name and a logo that's suspiciously similar to Instagram Threads. We're talking ‘familair’ curvy lines and gradient colors on a black background. In a crowded social media landscape copying the competition is so meta.

It’s Tik For Tok

This isn't TikTok's first rodeo. The company's already got a billion-plus users on its namesake platform. But with lawmakers breathing down their necks to sell TikTok or face a US ban, it seems they're hedging their bets. Enter Whee, a sneaky new launch that's got everyone talking. But let's b real, the social media space is cutthroat. Remember when Instagram ripped off TikTok with "Reels"? Yeah, that happened. And don't even get us started on Snapchat and BeReal trying to carve out their own niches. So, can Whee really compete?

Qute: "Whee is a new social app created to keep you connected with your close friends through life's spontaneous moments. Capture and share real-life photos that only your friends can see, allowing you to be your most authentic self." - TikTok's Whee App Description

Early adopters are already buzzing about Whee's suspiciously familiar vibes. But will it stick the landing? Only time (and a lot of savvy marketing) will tell. One thing's for sure - in the world of social media, you've got to roll with the punches. And right now, TikTok's betting big on Whee.

AI That's a Game-Changer, Not a Game-Over

Ilya Sutskever, the OpenAI co-founder who made waves by trying to boot CEO Sam Altman, has a new mission:

• Sutskever, who was OpenAI's chief scientist, just launched Safe Superintelligence (SSI) with a laser-like focus on AI that's both phenomenally powerful and totally non-threatening. His co-founders are Daniel Gross, a search engine guru, and Daniel Levy, an AI optimization expert.SSI's website is minimalist, but the message is clear: safety comes first. This is a big deal because Sutskever was key at OpenAI, shaping AI systems that wouldn't go rogue. Now, he's all-in on that vision.\

• The company voweed to avoid "management overhead or product cycles," and "insulated from short-term commercial pressures," said in a statment from Sutskever and his co-founders Daniel Gross and Daniel Levy.

The takeaway: SSI is a bold bet that AI can be both powerful and safe. With Sutskever at the helm, and a partnership with Gross. They've got a shot at making it real.

Thank you for subscribing. Cheers to the weekend.