5 Things To Know

1. USA: After a weekend of frigid temperatures across the US, warmer air will bring a risk of ice and flooding for some states this week.

2. Tech: Apple vision pro pre-sales are now live

3. Markets: US Stocks Edge Higher After a fridays uptick.

4. Crypto: Terraform files for bankruptcy protection

5. WTF - TikTok crazed Woman arrested after allegedly stealing $2500 worth of Stanley cups [link]

MrBeast: “MY FIRST X VIDEO MADE OVER $250,000! 😲”

• MrBeast, one of the most popular content creators, revealed that his first video on X. Shortly after, he decided to give it all away by picking 10 random followers. The payout was around $1.68 per 1,000 impressions, but leaving creators more skeptical than others.

• “But it’s a bit of a facade” Beast Explains in a tweet. “Advertisers saw the attention it was getting and bought ads on my video (I think) and thus my revenue per view is prob higher than what you’d experience.”

• This tweet, has sparked speculation that Musk is intentionally promoting the tweet. Musk's influence on X has been a topic of debate, with some questioning the intention behind his prominent visibility and creators are calling BS on the numbers.

TikTok's "Photo Mode" takes a shot

• TikTok's latest addition of Photo Mode, showcasing a carousel format for sharing still images, has ignited a movement to "bring back the casual vibe to Instagram."

• This trend represents Gen Z's reaction to Instagram, favoring unpolished and authentic posts over the filtered, curated lifestyle often seen on Instagram.

Photomode Has Limitations

TikTok's Photo Mode feature, while offering an expanded platform has certain limitations. The feature, which was rolled out to certain account appears to be available for most, if not everyone.

• Users are unable to Duet or Stitch carousel posts, restricting interactive engagement to likes and comments. Also, the 'Save to device' feature only saves individual photos, not the entire slideshow, and the post-editing options are limited — lacking the advanced effects available in other platforms.

Meta Launches Creator Management Tools

• Meta’s latest feature: Make creators more moolah. Meta's launch of new creator management tools within its Business Suite is set to provide agencies with talent oversight across Meta's apps

• As the demand for audience monetization among creators continues to surge, the rise of creator management businesses need more tools.

But will it you get more brand deals?

As marketing budgets shrink, brands want more data driven decisions for the creators they work with. Now, agencies will be have data available to:

• Manage permissions for creators and their content.

• Regulate access to creator-related resources and data.

• Connect revenue streams to specific creators or their content.

• Transfer connections and relationships into the tools.

• End or discontinue existing partnerships with creators.

• Access information about a creator's earnings.

Call My Agent

Meta's new creator management tools will streamline the process for agencies by providing access to analytics, profile tools, and more, while still maintaining separation between user profiles and the business. Are you a manager? Request access to the new Creator Management Tools here: