Exhibit A:

stealing my aesthetic

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Good Creators Copy, Great Creators Steal Get Sued

Image: @alyssasheil

But is immitation flattery? or flat out-copyright infringement. Content creators are constantly toeing the line between inspiration and imitation. It’s a game of, modeling to see which styles are popular and mimicking to acheive the same results. But when does copy-cat, cross into legal territory? That's the question a U.S. district court must grapple with in a, odd, first of it’s kind lawsuit filed by TikToker, Instagrammer, and YouTuber Sydney Nicole Gifford against former bestie, creator Alyssa Sheil. Gifford accuses Sheil of straight-up, ripping off her signature "neutral, beige, and cream aesthetic" with content featuring "identical styling, tone, camera angle and/or text." Could this be the copyright case that changes the influencer game?

The Battle for Brand Identity

Gifford and Sheil's story began with a meeting of the minds in December 2022, with plans to support each other's business. But things took a turn after a joint photoshoot in January 2023, when Sheil blocked Gifford and allegedly started cloning her content. Gifford's legal team fired off cease and desist letters, and successfully petitioned social platforms to remove infringing posts. But the question remains: can you copyright a vibe? Creators draw inspo from each other, it will be a tough case to prove if the case has any merit. Hundreds, if not thousands of content creators use similar fonts and colors. But still ... this could be.

A Legal Precedent in the Making

This case has the potential to change the creator industry, forever. If Gifford wins, it could open the floodgates for influencers to take legal action against other copycats. But even if she loses, the case could still make its way to higher courts, setting a national precedent. This legal drama is just getting started. The outcome could change the rules of engagement for content creators everywhere.

Coco for Kamala

Image: Gage Skidmore

You might've noticed VP Kamala Harris is having a major meme moment, with two trends dominating the internet. Which is strange, because nothing insane is happening in politics at the moment hat would warrant comedic relief. Let's dive in:

"Brat Summer" Takes Over

  • Forget perfect influencer aesthetics – "brat summer" is all about embracing the messy, sassy vibe. Thanks to Charli XCX's album "Brat," this trend is everywhere. And when Charli declared "Kamala IS brat" with on X, our VP was catapulted into the center of the action. Now, Harris' campaign is, who has their hand on the Zeitgeist is siezing the opportunity, rocking lime green (just like Charli's album cover). The memes are rolling in from Gen-Z

The Coconut Tree Goes Viral

  • This meme traces back to a powerful quote from a 2023 White House speech by Harris. Sharing words of wisdom from her mother, Harris said, "You think you just fell out of a coconut tree? You exist in the context of all in which you live and what came before you." The meme factory is going CoCo, and now coconuts and palm trees have become symbols of the Kamala Harris community. From funny "falling" memes to profile pics featuring tropical trees. The campaign was launched nearly a few days ago and Kama has raised nearly 81 Million in funding.

These memes might seem silly, but they're tapping into something bigger – a desire for politics to feel more relatable to the younger generation. And Kamala's team is leaning in.

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